HKIRC Announces Top 10 ‘.hk’ Website Competition 2010

New category and award created this year amid rising use of the Internet


HONG KONG, 4 October 2010 – Hong Kong Internet Registration Corporation Limited (HKIRC) today announced Top 10 ‘.hk’ Website Competition 2010 in Hong Kong, which is open for application from today through 12 November 2010. The competition aims at recognising outstanding ‘.hk’ websites which have innovatively leveraged on the Internet and social media platforms to enhance their businesses.

Building on the success of last year, the Top 10 ‘.hk’ Website Competition 2010 will see a number of new elements this year: a category created for large corporations and not-for-profit organisations with 100 employees or more, a “Best New .hk Website Award” given to the most outstanding SME website which has been established no longer than one year as a token of support and encouragement for newly established websites, and public voting on shortlisted ‘.hk’ websites to promote community involvement. The category for SMEs and not-for-profit organisations with less than 100 employees category remains a part of this year’s Competition.

The adoption of social media and online marketing has become inevitable for enterprises of any scale across different industries. According to Nielsen’s latest Online AdRelevance report, spending on online advertising in Hong Kong accelerated in the last quarter of 2009 and peaked at HK$255 million, a year-on-year increase of 22%, contributing to total spending of HK$869 million for the full year.

“The rising popularity of online marketing represents both opportunity and challenge to businesses and the community. With the mission of fostering e-commerce and Internet development in Hong Kong, HKIRC has organised the Top 10 ‘.hk’ Website Competition for the second year to reward outstanding ‘.hk’ websites that can be role models for others to learn from,” said Mr. Jonathan Shea, CEO of HKIRC.

About the competition

The Competition is a unique and effective platform to showcase the benefits and opportunities brought by the Internet and the ‘.hk’ domain to businesses and organisations, as well as to promote awareness and use of the online platform by the community at large.

HKIRC invites both SMEs and not-for-profit organisations with less than 100 employees, and large corporations and non-profit organisations with 100 employees or more to take part in the Competition. Judges will rank the entrants based on criteria such as industry innovation, look-and-feel and ease of navigation, interaction, domain innovation and relevance, and contribution to society. The Golden Prize winner of each category will be awarded HK$20,000, in addition to a certificate, trophy and logo exposure on promotional materials. The brand new “Best New .hk Website Award” winner will receive HK$10,000.

The application period for the Competition runs from today through 12 November 2010. Shortlisted best practices will be open for public voting from 16 to 28 November 2010. Results will be announced on 21 December 2010 and the awards presentation ceremony will be held in early 2011.

Interested parties can simply submit an online entry form. For more information, please refer to the attached Appendix or visit http://www.top10award.hk.

Major Sponsors of the Competition:

Diamond sponsorship
PCCW

Gold sponsorship
Property.hk

Silver sponsorship
Bank of East Asia

Bronze sponsorship
DRA Security
Webnic

About HKIRC
Hong Kong Internet Registration Corporation Limited (HKIRC) is a not-for-profit, non-statutory company limited by guarantee designated by the Government of the HKSAR to undertake the administration of Internet domain names under the '.hk' country code top level domain. HKIRC provides registration services for the English domain names ending with ‘.com.hk’, ‘.org.hk’, ‘.net.hk’, ‘.edu.hk’, ‘.gov.hk’, ‘.idv.hk’, ‘.hk’ and Chinese domain names ending with ‘.公司.hk’, ‘.組織.hk’, ‘.網絡.hk’, ‘.教育.hk’, ‘.政府.hk’, ‘.個人.hk’, ‘.hk’, and other domains to be introduced from time to time in Hong Kong.

Media Contacts
HKIRC
Dorothy Chow
Tel: 2319 3883
Fax: 2319 2626
Email : dorothy.chow@hkirc.hk

iPR Ogilvy
Annie Ho / Jason Yeung
Tel: 3920 7663 / 3920 7674
Fax: 3170 6606
Email : annie.ho@iprogilvy.com / jason.yeung@iprogilvy.com