Full Chinese .香港 Domain Name Open for Public Registration
Register a Chinese and an English Domain Name for the Price of One
Further Enhancement of Hong Kong’s Internet Development



HONG KONG, 31 May 2011 – Hong Kong Internet Registration Corporation Limited (HKIRC) today announced the availability of public registration of full Chinese .香港 domain names. This means that all customers can now register a pair of English .hk and Chinese .香港domain names.

“Taking the positive response already received during the half-month soft launch period as an indication, public registration will bring substantial benefits in terms of registered trademark protection, online brand awareness and expansion to the Chinese-speaking market. This is truly a milestone for Hong Kong’s Internet development,” said Mr Jonathan Shea, CEO of HKIRC.

The introduction of .香港 empowers the use of easy-to-remember and easy-to-understand Chinese words as the domain names for websites. Netizens can type Chinese .香港 domain names in the Internet address bar directly for website browsing. Chinese-speaking Internet users can access the web much easier, hence opening up huge potential market opportunities. With support for both simplified and traditional Chinese characters, .香港substantively popularises the use of the Internet.

For business users who have well-established Chinese brand names, such as 白蘭氏.香港 (brandsworld.hk) and梁蘇記.公司.香港 (leungsokee.com.hk), it would be more convenient for users to search for their sites in Chinese than to remember the sometimes meaningless transliterated names based on Chinese pronunciation. Moreover, the Chinese language has a much larger pool of characters than English. Hence, more creative combinations are possible when you consider a domain name in Chinese rather than English. Duplication of names can be minimised at the same time.

The Chinese .香港 domain name is now open for public registration on a first-come, first-served basis. In keeping with the bilingual culture of Hong, registrations for a Chinese .香港 domain and an English .hk domain name of the same category will cost the price of one. This effectively halves the prices of .hk and .香港 domain names. Please refer to https://www.hkdnr.hk/content.jsp?id=137 for the pricing details or contact your service provider.

For details, please visit www.hkirc.hk.

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About HKIRC
Hong Kong Internet Registration Corporation Limited (HKIRC) is a non-profit-distributing, non-statutory company limited by guarantee designated by the Government of the HKSAR to undertake the administration of Internet domain names under the .hk country code top level domain. HKIRC provides registration services for English domain names ending with .com.hk, .org.hk, .net.hk, .edu.hk, .gov.hk, .idv.hk, .hk and Chinese domain names ending with .公司.香港, .組織.香港, .網絡.香港, .教育.香港, .政府.香港, .個人.香港, .香港, and other domains to be introduced from time to time in Hong Kong.


Media Contacts:

HKIRC
Dorothy Chow / Ivy Or
Tel : + 852 2319 3883 / 2319 3828
Fax : + 852 2319 2626
Email : marketing@hkirc.hk

iPR Ogilvy
Vivien Wong / Annie Ho
Tel : + 852 3920 7670 / 3920 7663
Fax : + 852 3170 6606
Email : vivien.wong@iprogilvy.com / annie.ho@iprogilvy.com