The Longest .hk Domain Name Contest
With the theme “Hong Kong people use Hong Kong domain names”
Compose the longest and the most special domain to win a prize!

HONG KONG, 15 April 2011 – Hong Kong Internet Registration Corporation Limited (HKIRC) and UDomain Web Hosting Limited (UDomain) today announced the co-hosting of the first “Longest .hk Domain Name Contest”. The contest aims at promoting creativity by means of the Internet and enhancing the awareness of .hk domain name. It also encourages more Hong Kong people to utilise .hk domain name, which represents Hong Kong.

Usually a domain name should be as short as possible so that it is easy to remember and understand. However, domain names are not only addresses for web browsing but also signatures of their users. Extraordinarily long domain name can be a distinguishing feature catching more attention from the public. For example, www.MostReliableAndPowerfulWebHostingCompanyInHongKongMustBeUDomain.com.hk is one of the longest domain names in Hong Kong. Everyone can register .hk domain names not exceeding 63 characters and be as creative and “long” as possible.

HKIRC is committed to promoting the use of the Internet and encouraging the use of .hk websites to enhance local businesses. Local companies, corporations, organisations and individuals can establish a unique identity on the Internet and develop a reputable and trustworthy local presence online. UDomain is also dedicated to promoting Internet development, especially with respect to domain name registration and web hosting, helping local businesses and organisations to enhance business advantages by means of the Internet. By co-hosting this first-of-its-kind contest in Hong Kong, HKIRC and UDomain hope to invite Hong Kong people to jointly contribute to the development of the local Internet community.

Mr Jonathan Shea, CEO of HKIRC said, “Internet is the best platform for interaction and sharing of creative ideas. We encourage netizens to showcase their creativity and the use of .hk in the community through vibrant, interesting and unconventional approaches. Not only will the contest demonstrate the advantages of using .hk and the Internet to all sectors, but also develop a momentum of ‘Hong Kong people using .hk’.”

The contest will be held from 15 April to 15 May of 2011. Participants are welcome to compose the longest possible and most representative .hk domain name under the theme “Hong Kong people use Hong Kong domain names” and submit it through the Fan Page of UDomain. The awards include:
- Grand prize (1): Xbox 360 4GB console with Kinect and “Kinect Adventures”
- Merit prize (20): Microsoft Arc Wireless Mouse

All winners will get a .hk domain name and web hosting service offered by HKIRC and UDomain free for one-year.

The entries will be evaluated by a panel of judges with experience and professional knowledge of the field. The judges are Mr Charles Mok, Chairman, Internet Society Hong Kong, Mr Jonathan Shea, CEO of HKIRC and Ms Queenie Chung, General Manager of UDomain. The result will be announced in June. Please visit http://www.facebook.com/UDomainHK for further information.

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About HKIRC
Hong Kong Internet Registration Corporation Limited (HKIRC) is a non-profit-distributing, non-statutory company limited by guarantee designated by the Government of the HKSAR to undertake the administration of Internet domain names under the .hk country code top level domain. HKIRC provides registration services for English domain names ending with .com.hk, .org.hk, .net.hk, .edu.hk, .gov.hk, .idv.hk, .hk and Chinese domain names ending with .公司.香港, .組織.香港, .網絡.香港, .教育.香港, .政府.香港, .個人.香港, .香港, and other domains to be introduced from time to time in Hong Kong. For details, please visit www.hkirc.hk.

About UDomain
UDomain Web Hosting Company Ltd. is dedicated to providing state-of-the-art web hosting services to our clients. Founded in 1998, UDomain is formed by a group of top-notched Internet specialists, all possessing a strong business acumen and years of experience in the industry. Since inception, UDomain has been growing rapidly to become a key service provider of web hosting, infrastructure and facility management to over 10,000 corporations in Hong Kong, Mainland China and Taiwan. We pride ourselves in being the first to provide pan regional web hosting services as well as 24-hour technical support in the market. Furthermore, we have invested over 1 million dollars in setting up UDomain Private Data Centre and we are the first to own a private data centre in the industry. For details, please visit http://www.udomain.com.hk/.

Media Contacts:

HKIRC
Dorothy Chow / Ivy Or
Tel : + 852 2319 3883 / 23193828
Fax : + 852 2319 2626
Email : marketing@hkirc.hk

UDomain
Chris Wong
Tel: + 852 2554 7545
Fax: + 852 2554 7215
Email:marketing@udomain.com.hk

iPR Ogilvy Ltd.
Vivien Wong / Annie Ho
Tel : + 852 3920 7675 / 3920 7663
Fax : + 852 3170 6606
Email : vivien.wong@iprogilvy.com / annie.ho@iprogilvy.com