HKIRC Announces Top 10 ‘.hk’ Website Competition 2011
New ‘Web Care’ element in judging criteria to help bridge the digital divide in our society

HONG KONG, 23 September 2011 – Hong Kong Internet Registration Corporation Limited (HKIRC) today announced the launch of the Top 10 ‘.hk’ Website Competition 2011 in Hong Kong. The competition is open for application from today through 28 October 2011. To facilitate greater digital inclusion in our society, one of the judging criteria this year will include the ‘Web Care’ element as promoted by the local Internet industry.

As the Internet becomes increasingly popular, more diversified Internet applications are being developed and implemented. In addition to integrating creative ideas and offering a good impression, an interactive interface and ease of navigation, outstanding ‘.hk’ websites should emphasize their contribution to society and promote the idea that everyone should have equal opportunities to learn and share information on the Internet. Therefore, we have included a new ‘Web Care’ element, anticipating that outstanding websites can improve the quality of life for different people, enabling them to browse online information without barriers and enjoy the benefits brought by the Internet,” said Mr. Jonathan Shea, CEO of HKIRC.

HKIRC hopes to demonstrate to local corporations the advantages of utilising the Internet and the ‘.hk /.香港’ domain name. The event will also be a valuable opportunity for the Internet community to share best practices for website development and to learn from one another.

As in the last two years, the 2011 Top 10 ‘.hk’ Website Competition will be divided into two categories: SMEs and not-for-profit organisations (with less than 100 staff), and large corporations and not-for-profit organisations (with 100 or more staff). Through the competition, HKIRC aims at discovering more outstanding websites which can serve as role models within the industry. In addition, to reflect the importance of no-barrier websites in bridging the digital divide, one of the judging criteria this year will include the ‘Web Care’ element. This will commend outstanding websites which cater to the needs of different people by making it easier for them to browse online information without barriers and by promoting the bridging of the digital divide.

About the competition
HKIRC invites both SMEs and not-for-profit organisations with less than 100 staff, and large corporations and non-profit organisations with 100 staff or more, to take part in the competition. Judges will rank the entrants based on criteria such as industry innovation, look-and-feel and ease of navigation, interaction, domain innovation and relevance, and contribution to society. The Gold Prize winner of each category will be awarded HK$20,000 together with a certificate, a trophy and logo exposure on promotional materials.

The application period for the competition runs from today through 28 October 2011. Shortlisted websites will be open for public voting from 3 to 30 November 2011. The results will be announced on 21 December 2011 and the awards presentation ceremony will be held in early 2012.

Please visit for more information and to submit the online entry form.

Major Sponsors of the Competition

Diamond Sponsor

Silver Sponsor

Bronze Sponsor

Online Media sponsor

Media Partner

Mobile App Sponsor

Hong Kong Internet Registration Corporation Limited (HKIRC) is a non-profit-distributing, non-statutory company limited by guarantee designated by the Government of the HKSAR to undertake the administration of Internet domain names under the .hk and .香港 country code top level domain. HKIRC provides registration services for English domain names ending with,,,,,, .hk and Chinese domain names ending with .公司.香港, .組織.香港, .網絡.香港, .教育.香港, .政府.香港, .個人.香港, .香港, and other domains to be introduced from time to time in Hong Kong.

Media Contacts:

Dorothy Chow
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Fax : + 852 2319 2626
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iPR Ogilvy
Vivien Wong / Noel Chan/ Annie Ho
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