COMMENCEMENT OF .HK CHINESE DOMAIN NAME SOFT LAUNCH PERIOD

HONG KONG, 28th September 2006 - Hong Kong Internet Registration Corporation Limited (HKIRC) and its wholly owned subsidiary Hong Kong Domain Name Registration Company Limited (HKDNR) jointly announce today the commencement of .hk Chinese Domain Name Soft Launch Period from 28 September 2006 to 7 March 2007. .hk Chinese Domain Name is a domain name of which at least 1 of the characters registered is Chinese. To allocate domain name in a systematic and coordinated way, the Soft Launch period is divided into 3 phases.

In the first phase of the Soft Launch period (Priority Registration) from 28 September to 10 November 2006, Trademark / Service Mark holders (registered via Trade Marks Registry of Intellectual Property Department of HKSAR Government) can register .hk Chinese Domain Name.

In the second phase of the Soft Launch period (Pre-registration) from 4 December 2006 to 5 January 2007, registration rights will be given to existing .hk domain name holders who registered their .hk domain names before 15 September 2006.

In the last phase of the Soft Launch period (Sunrise) from 29 January 2007 to 9 February 2007, registration rights will be open to public. When there are more than one applications of the same domain name, allocation will be conducted by random draw.

.hk Chinese Domain Name can be registered via the official website of HKIRC / HKDNR (www.hkdnr.hk), where Soft Launch rules are also posted. For queries, please contact HKIRC / HKDNR by phone (+852 2319 1313) or email (enquiry@hkirc.hk / enquiry@hkdnr.hk).

About HKIRC and HKDNR
Hong Kong Internet Registration Cooperation Limited (HKIRC) is a non-profit making organization endorsed by the Government of HKSAR to oversee the administration and assignment of the Internet domain names ending with '.hk'. Through its wholly-owned subsidiary, Hong Kong Domain Name Registration Company Limited (HKDNR), HKIRC provides registration services for the English domain names ending with '.com.hk', '.org.hk', '.net.hk', '.edu.hk', '.gov.hk', '.idv.hk', ‘.hk’ and Chinese domain names ending with ‘.公司.hk’, ‘.組織.hk’, ‘.網絡.hk’, ‘.政府.hk’, ‘.教育.hk’, ‘.個人.hk’, ‘.hk’; and other domains to be introduced from time to time in Hong Kong.

If you need further information, please feel free to contact our Marketing Communication Specialist, Ms Annie Shiu at +852 2319 3828.