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Register .hk domain name and Activate SSL Certificate, Two-Prolonged way to optimize SEO

31 March 2022

Most websites use SSL certificates to enhance their security, but do you know that using SSL certificates can also increase the effectiveness of search engine optimization (SEO)?

 

What is an SSL Certificate?

 

You may not have heard about SSL certificate, but in fact, this technology has been embedded in our daily online communication and plays an important role in network security. The so-called SSL refers to the Secure Sockets Layer. The "s" in "https://" that we often see when we type in a web address means that the web page is protected by SSL technology, in short, it is an encrypted and authenticated web page. If you pay close attention to the address bar on a web browser, you will see a padlock icon to the left of the URL, which is the SSL certificate mark.

 

How SSL works?

 

How exactly does this little padlock work? Specifically, SSL protects the data transmission between our web browsers and web servers in a secure communication layer, preventing hackers from taking advantage of this process and stealing data or tampering with the transmitted data. Therefore, from the customer's point of view, making purchase online at SSL protected websites implies that sensitive information for transaction such as bank account, credit card information and personal address are less likely to be stolen by a third party for unlawful use, thus gaining more confidence in spending or trading on that secure website.

 

Even if a hacker somehow intercepts your customer's information, since all data sent over SSL is encrypted, it is almost impossible for hacker to read that information and therefore greatly increases the deterrent effect to intruders who generally prefer low-hanging fruits over sophisticated targets in order to make the best use of their time.

 

SSL helps improve SEO performance

 

The use of SSL certificates does not only enhance web security and customer confidence, but another important function of SSL certificate is that they can effectively improve SEO performance. For example, Google, the leading search engine in Hong Kong and around the world, announced a few years ago that its algorithm will give higher ranking to web pages with SSL security certificate. It is not difficult to understand that as a search engine, the primary purpose is to bring quality search results to users. Therefore, Google will naturally give a higher ranking to websites that support SSL due to their ability to prevent users’ data from being tapped in transmission and protect the content through encryption process.  And what does it mean to have a performance edge in SEO? Higher ranking brings more exposure with higher click-through rate and the business that comes with it.

 

Who need to install SSL on website?

 

If your website does not have SSL, the browser will display the warning “Not secure” before your website in the address bar. Now imagine that you are a potential business partner, or if you were about to spend money on a purchase and entrust a merchant with your privacy, you would probably be turned off by this kind of warning that comes before the website address. Even if your website's primary function is to introduce your company, not involving any transaction, this kind of security alert can still have a negative impact on your company's credibility.

 

SSL certificate can bring you different benefits than traditional network security, it helps to boost your customers' credence and SEO ranking most directly, and together with “.hk” domain name, it builds a solid foundation on which you can unleash your real prowess, allowing more customers and partners to know about your business. Visit the following website for more details and enhance your website today!

 

https://www.hkdnr.hk/en/ssl-certificate/