Core Values

Sharpening the edge of enterprises with the multiple values of .hk

When it comes to brand image, “I” stands for “Identity of Hong Kong”. A .hk domain name not only carries the meaning of “deeply rooted in Hong Kong”, but also demonstrates a company’s long-term commitment to run its business here. It is the best “local symbol” that delineates a strong focus in the local market and represents the “made in Hong Kong” identity. All these are significant in building confidence among consumers.

For companies dedicated to targeting the Hong Kong market, the .hk domain names also mark an ambitious attempt to operate here. Local enterprises can also leverage the “place-of-origin effects” behind the .hk domain names to help consumers identify the origin of businesses and enhance their brand images.

A common challenge faced by small and medium-sized businesses is “getting exposed to potential customers online. One of the core values of .hk domain names is “R” which stands for “ranking high in search engine”.

By magnifying organic exposure through search engine optimisation, enterprises are able to improve keyword ranking of their websites and become more searchable in the digital world. In addition to attracting more visitors to the website, this also maximises click through rate and exposure rate, bringing in more potential customers and helping enterprises develop long-term business values.

The reality is, if consumers cannot even find your corporate website in the first few pages of the search results, how would they know your products or services by organic search? “.hk” on one hand helps achieve higher search ranking in Hong Kong, and on the other hand raises the profile of businesses anchoring in Hong Kong. It strategically promotes the business and generates long-term revenues.

Adopting .hk domain names ensures both “C”onfidence and “C”yber Safety, giving customers peace of mind when they are viewing web pages and making online transactions. It is because enterprises have to submit business certification documents to verify their identities in order to register for .hk domain name. This ensures their websites are genuine. According to a survey conducted by HKIRC, credibility has become a critical factor when local consumers select an online shop. The two most popular domain name extensions are “.com.hk” and “.hk”, while “.com” only ranks third.

Many retailers agree that using a .hk domain name and .hk email address is a pragmatic way to develop the Hong Kong market. Phishing is more rarely seen in .hk websites as compared to other .com domains. The secure network environment enables customers to stay confident when shopping online.

Furthermore, “.hk” comes with various complementary, value-adding online security services. Apart from 24 x 7 technical support, free website scanning and anomalies detection services are offered by the network security system to customers who have registered the “Free In-depth Website Security Scan Services” to combat ransomware and ever-growing cybersecurity threats. The procedures are performed transparently without bordering users or interrupting normal operations of the website.