Core Values
Sharpening the edge of enterprises with the multiple values of .hk
Identity of Hong Kong
When it comes to brand image, “I” stands for “Identity of Hong Kong”. A .hk domain name not only carries the meaning of “deeply rooted in Hong Kong”, but also demonstrates a company’s long-term commitment to run its business here. It is the best “local symbol” that delineates a strong focus in the local market and represents the “made in Hong Kong” identity. All these are significant in building confidence among consumers.
For companies dedicated to targeting the Hong Kong market, the .hk domain names also mark an ambitious attempt to operate here. Local enterprises can also leverage the “place-of-origin effects” behind the .hk domain names to help consumers identify the origin of businesses and enhance their brand images.
Case Sharing
Comany | Details |
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Chewy International Foods Ltd. |
Chewy International Foods Ltd., an honored local brand registered chewy.com.hk since 1998 and wanted more people to know about their company from their website. Chewy’s main business is food supplier, this means that building a prestigious brand is important. By using .hk to relate its business in Hong Kong, it reminds people of the nice quality of Hong Kong products, increase the confidence of their products for local and oversea customers. >> Chewy |
Perfume Trees Gin |
With business themed with the local culture, Perfume Trees Gin registered .hk in 2019. They choose to use .hk as their products are inspired by the unique Hong Kong culture, and would want to emphasize their bond with Hong Kong. Customers will relate their brand with “Hong Kong products are recognised as quality goods” and increase the confidence of their products for local and overseas customers. Using .hk also echoes with the company’s local image, creating intimacy with customers. |
PixelByte Technology |
PixelByte Technology is a typical Hong Kong SME. They registered .com.hk in 2011, as their business focus on local clients, and would like to show its business location. |
Jabra |
Based in Denmark, Jabra registered .hk in 2004 when they enter the Hong Kong market. The reason behind this is to show business localization and determination in Hong Kong. By using a .hk website just for the Hong Kong customer shows their commitment to their local customers. With a localised website, Jabra lets customers know that when facing technical problems, they can always count on their local customer service team, which increases their market competitiveness. >> Jabra |
Ranking high in search engine optimisation
A common challenge faced by small and medium-sized businesses is “getting exposed to potential customers online. One of the core values of .hk domain names is “R” which stands for “ranking high in search engine”.
By magnifying organic exposure through search engine optimisation, enterprises are able to improve keyword ranking of their websites and become more searchable in the digital world. In addition to attracting more visitors to the website, this also maximises click through rate and exposure rate, bringing in more potential customers and helping enterprises develop long-term business values.
The reality is, if consumers cannot even find your corporate website in the first few pages of the search results, how would they know your products or services by organic search? “.hk” on one hand helps achieve higher search ranking in Hong Kong, and on the other hand raises the profile of businesses anchoring in Hong Kong. It strategically promotes the business and generates long-term revenues.
Customer’s confidence
Adopting .hk domain names ensures both “C”onfidence and “C”yber Safety, giving customers peace of mind when they are viewing web pages and making online transactions. It is because enterprises have to submit business certification documents to verify their identities in order to register for .hk domain name. This ensures their websites are genuine. According to a survey conducted by HKIRC, credibility has become a critical factor when local consumers select an online shop. The two most popular domain name extensions are “.com.hk” and “.hk”, while “.com” only ranks third.
Many retailers agree that using a .hk domain name and .hk email address is a pragmatic way to develop the Hong Kong market. Phishing is more rarely seen in .hk websites as compared to other .com domains. The secure network environment enables customers to stay confident when shopping online.
Furthermore, “.hk” comes with various complementary, value-adding online security services. Apart from 24 x 7 technical support, free website scanning and anomalies detection services are offered by the network security system to customers who have registered the “Free In-depth Website Security Scan Services” to combat ransomware and ever-growing cybersecurity threats. The procedures are performed transparently without bordering users or interrupting normal operations of the website.
Case Sharing
Company | Details |
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Bowtie Life Insurance Company Limited |
As Hong Kong’s first virtual insurance company, Bowtie uses Bowtie.com.hk to expand their online insurance business. Unlike .com and other domains, they know the registration of .hk is strict and more secured from phishing websites. Website security holds an important part in the insurance business, thus Bowtie believes that using .com.hk will not only help to recruit new customers, but can increase customer confidence when using online transactions. >> Bowtie |
SynCab |
When SynCab was first found, they only have mobile apps and hotlines. When they noticed that it is not easy for customers to download a mobile app, they will need a website to do promotions and increase customer confidence. SynCab believes that as their website will require customer contact information for booking a taxi, a secured domain is the main reason to choose .hk. They choose .com.hk to increase customer confidence in its website. >> Syncab |
“.hk” Chinese domain names connect the Greater Bay Area and tap into the Chinese-speaking market.
In recent years, Hong Kong has increased its engagement with the Guangdong-Hong Kong-Macao Greater Bay Area, leading to the expansion of numerous companies into other cities within the region. To effectively promote business online, it is crucial to utilize the common language in the region as a means of communication. The linguistic advantage of Chinese domain names that end with “.hk” aligns with their ability to incorporate corporate core values and cultural elements, thus highlighting their uniqueness. This enables companies to convey their brand story and culture to potential customers in the region, establishing a connection with the Greater Bay Area.
Furthermore, Chinese is spoken by over 1.4 billion people worldwide, making it a widely used language in the online realm. Companies aiming to tap into the Chinese-speaking market can effectively communicate their brand story and culture to potential customers by combining the branding effect of the “.hk” domain with the linguistic advantages of Chinese domain names.
Protect your brand’s online identity
Given the uniqueness of each domain name, there is a risk of losing the opportunity to use a favored domain name once it has been pre-registered. Therefore, enterprises, whether they are currently undergoing digital transformation or have no immediate plans to establish an online presence, should promptly register domain names for their brands. This step ensures the availability of the desired domain name and safeguards the brand’s distinctive online identity.
In addition to registering the preferred domain name as a platform for engaging with customers, it is highly recommended to also register similar domain names. This precautionary measure minimizes the risk of unscrupulous individuals exploiting these visually similar domain names to create malicious websites for illicit purposes. By doing so, customers are provided with an additional layer of protection and can confidently engage in online shopping and browsing activities.