.hk Testimonial
Virtual Medical Insurance
Bowtie Life Insurance Company Limited
Feature Story
Bowtie
In addition, virtual insurance business is highly reliant on a steady and safe network system to maintain routine operations, sales and management of customers’ personal data. The domain name server administrated by Hong Kong Internet Registration Corporation Limited (HKIRC) has been maintaining an uninterrupted online rate for years. As an online insurer, we highly value network security. The online status of HKIRC is steady and reliable, ensuring the stability and security of our online services at all times and assuring our customers while using our products.
Mr Fred NGAN
Co-Founder and Co-CEO
Bowtie Life Insurance Company Limited
Advancing Technology for Tomorrow
Hong Kong Cyberport Management Company Limited
Feature Story
Cyberport
In response to the digital transformation of society and market trends, HKIRC has continuously optimised its services by timely launching more options to gain user’s recognition, and expanding the use of domain names, which has further brought out the Hong Kong brand image. Cyberport and HKIRC share a common public mission and complement each other in advancing Hong Kong’s digital transformation.
Mr Peter YAN King Shun
Chief Executive Officer of
Hong Kong Cyberport Management Company Limited
Art, Culture and Creative Technology
Digital Oasis Limited
Feature Story
Digital Oasis
As a tech-driven Hong Kong brand, the domain name “.hk” is naturally the first choice for our website. Apart from the convenience, the stringent registration process of “.hk” boosts confidence of our partners and consumers. For example, a business registration certificate is required for the registration of the domain name of “.com.hk”, making it difficult for hackers or phishing websites to replicate, thus greatly enhancing the professionalism and credibility of the brand. In addition to contributing to the smooth operation of business, the secure and reliable “.hk” website also offers dual protection to customers shopping online.
Mr Stephen LAM
Founder and Chief Executive Officer of
Digital Oasis
Fintech in Banking
HSBC
Feature Story
HSBC
“Business Go”, a B2B (business-tobusiness) digital sharing platform, applied “.hk” domain name when it was launchedin Hong Kong in 2020, providing localSMEs, start-ups and entrepreneurs with business insights, connection and opportunities in addition to conventional banking services. The digital content of the platform is well received by the audiences, and many key words rank high on search engine. For example, when searching information on opening online stores and restocking, the articles posted by Business Go often appear at the top of the search result list.
Mr Jaff LAU
Managing Director, Head of Strategy and Innovation,
HSBC Commercial Banking
Emerging Environmental-friendly Startup
Breer Limited
Feature Story
Breer
Breer, a start-up enterprise that sees Hong Kong as its home and takes pride of the city, gives confidence to customers with its “.hk” domain name, through which the customers are aware that they are supporting local businesses as they purchase the products. The “.hk” domain name can optimise the website search ranking, improve the exposure and click-through rate while bringing more visitor traffic to Breer’s website, thus offering access to broader potential customer base. It also communicates Breer’s proposition of “upcycling” to the community, and serves as a strong driver of brand awareness.
Ms Anushka Purohit
Co-Founder of
Breer Limited
Gerontechnology
Medmind
Feature Story
MedMind
Medmind’s establishment of its website under the “.hk” domain name can highlight its identity as a local company, enhance the confidence of the local medical market and users, and also help to successfully open up overseas markets; its next move is to consider tapping into the metaverse.
Mr Denis HUEN
Co-Founder of
Medmind
Electronic Payment Pioneer
Octopus Cards Limited
Feature Story
Octopus
As its offerings are closely bound up with the daily life and travel activities of the general public, Octopus adopted an access-friendly design for its website as early as more than a decade ago, so that everyone can easily access the website for information. Octopus adopted a website design featuring digital inclusion and the spirit of caring for the society, and it also gave strong support for “Web Accessibility Recognition Scheme” initiated by HKIRC.
Mr Sammy KAM
Chief Operations Officer,
Octopus Cards Limited
Global Smart Commerce Enabler
SHOPLINE (Starling Labs Limited)
Feature Story
SHOPLINE
SHOPLINE Hong Kong website uses “.hk”, highlighting SHOPLINE’s identity as a Hong Kong corporate. “.hk” domain name gives the impression of representing Hong Kong, knowing that SHOPLINE is a Hong Kong company with a local Cantonesespeaking team to serve customers, and makes them feel more friendly and confident towards local market.
Mr Nick CHIU
Deputy General Manager of
SHOPLINE (Starling Labs Limited)
Smart Investment Platform
StashAway Hong Kong
Feature Story
StashAway
The most direct way for StashAway to tap into the Hong Kong market in a short period of time is to register a “.hk” domain name, which could further highlight its corporate image as a local business in Hong Kong. The “.hk ” domain name symbolizes StashAway ’s business investment in the Hong Kong market, which also enhances customers ’ confidence. In addition, “.hk ” is also conducive to improving our performance on local search engines, reaching out to more potential users and increasing brand exposure.
Ms Stephanie LEUNG
Group Deputy CIO, StashAway,
Director & Head,
StashAway Hong Kong
Interactive Platform for Innovative Events
TRAILME (uHey Limited)
Feature Story
Trailme
Though TRAILME takes mobile phones as the principal application media, in the cyber world, it also relies on its website for publicity and marketing to update the public on the event profiles and schedules, and release timely information and trends. Accordingly, TRAILME has specifically adopted the “.hk” domain name with HKIRC, which can not only improve its rankings on regional search engines, but also boost public confidence towards the website. In addition, as TRAILME is particularly attentive to security, we make sure customer data will be best protected by relying on HKIRC, a world-class service provider, and regular inspections.”
Mr Rainer Duespohl
Founder & Chief Executive Officer of
TRAILME (uHey Limited)