.hk Testimonial | Hong Kong Internet Registration Corporation Limited

.hk Testimonial

Virtual Medical Insurance

Bowtie Life Insurance Company Limited

Bowtie, the first being granted a virtual insurance licence in Hong Kong, specializes in medical insurance. “.hk” domain name can highlight its local brand image, which enables Hong Kong people to feel friendly and confident; moreover, when applying for a domain name, a business registration must be filed, which can greatly reduce the chances of companies being passed off and increase willingness for adoption.

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Bowtie

In addition, virtual insurance business is highly reliant on a steady and safe network system to maintain routine operations, sales and management of customers’ personal data. The domain name server administrated by Hong Kong Internet Registration Corporation Limited (HKIRC) has been maintaining an uninterrupted online rate for years. As an online insurer, we highly value network security. The online status of HKIRC is steady and reliable, ensuring the stability and security of our online services at all times and assuring our customers while using our products.

Mr Fred NGAN
Co-Founder and Co-CEO
Bowtie Life Insurance Company Limited

Advancing Technology for Tomorrow

Hong Kong Cyberport Management Company Limited

Cyberport, Hong Kong’s digital technology hub, creates new economic impetus with innovation and technology, and accelerates digital transformation of all sectors. Cyberport adopts “.hk” domain name that enriches its Hong Kong identity and characteristics, and to benefit from the advantages of “.hk” website search in Hong Kong that enhances brand position.

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Cyberport

In response to the digital transformation of society and market trends, HKIRC has continuously optimised its services by timely launching more options to gain user’s recognition, and expanding the use of domain names, which has further brought out the Hong Kong brand image. Cyberport and HKIRC share a common public mission and complement each other in advancing Hong Kong’s digital transformation.

Mr Peter YAN King Shun
Chief Executive Officer of
Hong Kong Cyberport Management Company Limited

Art, Culture and Creative Technology

Digital Oasis Limited

Digital Oasis, which specializes in the design and manufacture of innovative electronics, combines art and digital music technology into innovative home electronic audio artworks, with the Hong Kong-owned brand VisualSonic. The online shops are registered with a “.hk” domain name to highlight localisation and enhance the confidence of local consumers.

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Digital Oasis

As a tech-driven Hong Kong brand, the domain name “.hk” is naturally the first choice for our website. Apart from the convenience, the stringent registration process of “.hk” boosts confidence of our partners and consumers. For example, a business registration certificate is required for the registration of the domain name of “.com.hk”, making it difficult for hackers or phishing websites to replicate, thus greatly enhancing the professionalism and credibility of the brand. In addition to contributing to the smooth operation of business, the secure and reliable “.hk” website also offers dual protection to customers shopping online.

Mr Stephen LAM
Founder and Chief Executive Officer of
Digital Oasis

Fintech in Banking

HSBC

Over years of cooperation, HSBC has been committing to helping corporate clients to enhance their competitiveness, and provide customers a comprehensive online digital business package. With the unique online identity provided by ‘.hk’, HSBC witnessed the growth of the merchants during the past two decades.

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HSBC

“Business Go”, a B2B (business-tobusiness) digital sharing platform, applied “.hk” domain name when it was launchedin Hong Kong in 2020, providing localSMEs, start-ups and entrepreneurs with business insights, connection and opportunities in addition to conventional banking services. The digital content of the platform is well received by the audiences, and many key words rank high on search engine. For example, when searching information on opening online stores and restocking, the articles posted by Business Go often appear at the top of the search result list.

Mr Jaff LAU
Managing Director, Head of Strategy and Innovation,
HSBC Commercial Banking

Emerging Environmental-friendly Startup

Breer Limited

With an inclusive and sustainable business model that collects surplus bread to brew beer, Breer is a globally trusted “Made in Hong Kong” brand that attracts customers who share the value of sustainable development. Registration of “.hk” domain name can highlight the image and development of local green enterprises rooted in Hong Kong; Breer’s philosophy of giving back is in line with HKIRC’s philosophy that has been strongly promoted.

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Breer

Breer, a start-up enterprise that sees Hong Kong as its home and takes pride of the city, gives confidence to customers with its “.hk” domain name, through which the customers are aware that they are supporting local businesses as they purchase the products. The “.hk” domain name can optimise the website search ranking, improve the exposure and click-through rate while bringing more visitor traffic to Breer’s website, thus offering access to broader potential customer base. It also communicates Breer’s proposition of “upcycling” to the community, and serves as a strong driver of brand awareness.

Ms Anushka Purohit
Co-Founder of
Breer Limited

Gerontechnology

Medmind

Medmind utilizes local Cantonese dialect features and scenes with Hong Kong cultural characteristics to launch the gerontechnology “NeuroGym” platform, which is more likely to resonate with local elderly users. The use of “.hk” domain name can highlight local features and make users’ feel more intimate.

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MedMind

Medmind’s establishment of its website under the “.hk” domain name can highlight its identity as a local company, enhance the confidence of the local medical market and users, and also help to successfully open up overseas markets; its next move is to consider tapping into the metaverse.

Mr Denis HUEN
Co-Founder of
Medmind

Electronic Payment Pioneer

Octopus Cards Limited

Octopus, the offerings of which are indispensable in the daily life for Hong Kong residents, had emerged as a worldleading e-payment Hong Kong brand upon its launch. Initially used in payment for public transportation services only, it’s application has now been extended to food, clothing, shelter, travel and lifestyle. Throughout this journey, HKIRC has been giving sustained support with “.hk” domain name.

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Octopus

As its offerings are closely bound up with the daily life and travel activities of the general public, Octopus adopted an access-friendly design for its website as early as more than a decade ago, so that everyone can easily access the website for information. Octopus adopted a website design featuring digital inclusion and the spirit of caring for the society, and it also gave strong support for “Web Accessibility Recognition Scheme” initiated by HKIRC.

Mr Sammy KAM
Chief Operations Officer,
Octopus Cards Limited

Global Smart Commerce Enabler

SHOPLINE (Starling Labs Limited)

SHOPLINE, a global smart commerce enabler, helps Hong Kong merchants who are completely unfamiliar with IT knowledge to easily establish personalized online shops with payment integrations and logistics support. The local company identity highlighted by the “.hk” domain name, coupled with a stable and secure domain name system, has benefited SHOPLINE in growing its customers base in local market.

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SHOPLINE

SHOPLINE Hong Kong website uses “.hk”, highlighting SHOPLINE’s identity as a Hong Kong corporate. “.hk” domain name gives the impression of representing Hong Kong, knowing that SHOPLINE is a Hong Kong company with a local Cantonesespeaking team to serve customers, and makes them feel more friendly and confident towards local market.

Mr Nick CHIU
Deputy General Manager of
SHOPLINE (Starling Labs Limited)

Smart Investment Platform

StashAway Hong Kong

Singapore-based StashAway, with its international business, entered the Hong Kong market in 2021, which strives for localisation from recruitment, product promotion to websites, to meet the needs of local consumers and regulators. It carries out local services with “.hk” domain name without other thinking.

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StashAway

The most direct way for StashAway to tap into the Hong Kong market in a short period of time is to register a “.hk” domain name, which could further highlight its corporate image as a local business in Hong Kong. The “.hk ” domain name symbolizes StashAway ’s business investment in the Hong Kong market, which also enhances customers ’ confidence. In addition, “.hk ” is also conducive to improving our performance on local search engines, reaching out to more potential users and increasing brand exposure.

Ms Stephanie LEUNG
Group Deputy CIO, StashAway,
Director & Head,
StashAway Hong Kong

Interactive Platform for Innovative Events

TRAILME (uHey Limited)

TRAILME changed the off-roading running experience and even the way of competition by virtue of digital technology, mobile technology and the Internet of Things, allowing runners and supporters to interact, and created a unique Hong Kong-owned brand in the circle of off-roading runners. The adoption of “.hk” domain names is the best option to unite local athletes and supporters.

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Trailme

Though TRAILME takes mobile phones as the principal application media, in the cyber world, it also relies on its website for publicity and marketing to update the public on the event profiles and schedules, and release timely information and trends. Accordingly, TRAILME has specifically adopted the “.hk” domain name with HKIRC, which can not only improve its rankings on regional search engines, but also boost public confidence towards the website. In addition, as TRAILME is particularly attentive to security, we make sure customer data will be best protected by relying on HKIRC, a world-class service provider, and regular inspections.”

Mr Rainer Duespohl
Founder & Chief Executive Officer of
TRAILME (uHey Limited)