.hk Testimonial
Virtual Medical Insurance
Bowtie Life Insurance Company Limited
Bowtie, the first being granted a virtual insurance licence in Hong Kong, specializes in medical insurance. “.hk” domain name can highlight its local brand image, which enables Hong Kong people to feel friendly and confident; moreover, when applying for a domain name, a business registration must be filed, which can greatly reduce the chances of companies being passed off and increase willingness for adoption.
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Bowtie
In addition, virtual insurance business is highly reliant on a steady and safe network system to maintain routine operations, sales and management of customers’ personal data. The domain name server administrated by Hong Kong Internet Registration Corporation Limited (HKIRC) has been maintaining an uninterrupted online rate for years. As an online insurer, we highly value network security. The online status of HKIRC is steady and reliable, ensuring the stability and security of our online services at all times and assuring our customers while using our products.
Mr Fred NGAN
Co-Founder and Co-CEO
Bowtie Life Insurance Company Limited
Advancing Technology for Tomorrow
Hong Kong Cyberport Management Company Limited
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Cyberport
In response to the digital transformation of society and market trends, HKIRC has continuously optimised its services by timely launching more options to gain user’s recognition, and expanding the use of domain names, which has further brought out the Hong Kong brand image. Cyberport and HKIRC share a common public mission and complement each other in advancing Hong Kong’s digital transformation.
Mr Peter YAN King Shun
Chief Executive Officer of
Hong Kong Cyberport Management Company Limited
Art, Culture and Creative Technology
Digital Oasis Limited
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Digital Oasis
As a tech-driven Hong Kong brand, the domain name “.hk” is naturally the first choice for our website. Apart from the convenience, the stringent registration process of “.hk” boosts confidence of our partners and consumers. For example, a business registration certificate is required for the registration of the domain name of “.com.hk”, making it difficult for hackers or phishing websites to replicate, thus greatly enhancing the professionalism and credibility of the brand. In addition to contributing to the smooth operation of business, the secure and reliable “.hk” website also offers dual protection to customers shopping online.
Mr Stephen LAM
Founder and Chief Executive Officer of
Digital Oasis
Fintech in Banking
HSBC
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HSBC
“Business Go”, a B2B (business-tobusiness) digital sharing platform, applied “.hk” domain name when it was launchedin Hong Kong in 2020, providing localSMEs, start-ups and entrepreneurs with business insights, connection and opportunities in addition to conventional banking services. The digital content of the platform is well received by the audiences, and many key words rank high on search engine. For example, when searching information on opening online stores and restocking, the articles posted by Business Go often appear at the top of the search result list.
Mr Jaff LAU
Managing Director, Head of Strategy and Innovation,
HSBC Commercial Banking
Emerging Environmental-friendly Startup
Breer Limited
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Breer
Breer, a start-up enterprise that sees Hong Kong as its home and takes pride of the city, gives confidence to customers with its “.hk” domain name, through which the customers are aware that they are supporting local businesses as they purchase the products. The “.hk” domain name can optimise the website search ranking, improve the exposure and click-through rate while bringing more visitor traffic to Breer’s website, thus offering access to broader potential customer base. It also communicates Breer’s proposition of “upcycling” to the community, and serves as a strong driver of brand awareness.
Ms Anushka Purohit
Co-Founder of
Breer Limited
Gerontechnology
Medmind
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MedMind
Medmind’s establishment of its website under the “.hk” domain name can highlight its identity as a local company, enhance the confidence of the local medical market and users, and also help to successfully open up overseas markets; its next move is to consider tapping into the metaverse.
Mr Denis HUEN
Co-Founder of
Medmind
Electronic Payment Pioneer
Octopus Cards Limited
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Octopus
As its offerings are closely bound up with the daily life and travel activities of the general public, Octopus adopted an access-friendly design for its website as early as more than a decade ago, so that everyone can easily access the website for information. Octopus adopted a website design featuring digital inclusion and the spirit of caring for the society, and it also gave strong support for “Web Accessibility Recognition Scheme” initiated by HKIRC.
Mr Sammy KAM
Chief Operations Officer,
Octopus Cards Limited
Global Smart Commerce Enabler
SHOPLINE (Starling Labs Limited)
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SHOPLINE
SHOPLINE Hong Kong website uses “.hk”, highlighting SHOPLINE’s identity as a Hong Kong corporate. “.hk” domain name gives the impression of representing Hong Kong, knowing that SHOPLINE is a Hong Kong company with a local Cantonesespeaking team to serve customers, and makes them feel more friendly and confident towards local market.
Mr Nick CHIU
Deputy General Manager of
SHOPLINE (Starling Labs Limited)
Smart Investment Platform
StashAway Hong Kong
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StashAway
The most direct way for StashAway to tap into the Hong Kong market in a short period of time is to register a “.hk” domain name, which could further highlight its corporate image as a local business in Hong Kong. The “.hk ” domain name symbolizes StashAway ’s business investment in the Hong Kong market, which also enhances customers ’ confidence. In addition, “.hk ” is also conducive to improving our performance on local search engines, reaching out to more potential users and increasing brand exposure.
Ms Stephanie LEUNG
Group Deputy CIO, StashAway,
Director & Head,
StashAway Hong Kong
Interactive Platform for Innovative Events
TRAILME (uHey Limited)
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Trailme
Though TRAILME takes mobile phones as the principal application media, in the cyber world, it also relies on its website for publicity and marketing to update the public on the event profiles and schedules, and release timely information and trends. Accordingly, TRAILME has specifically adopted the “.hk” domain name with HKIRC, which can not only improve its rankings on regional search engines, but also boost public confidence towards the website. In addition, as TRAILME is particularly attentive to security, we make sure customer data will be best protected by relying on HKIRC, a world-class service provider, and regular inspections.”
Mr Rainer Duespohl
Founder & Chief Executive Officer of
TRAILME (uHey Limited)
社聯以「.hk」域名連繋本地社福界 彰顯服務香港市民決心
The Hong Kong Council of Social Service (HKCSS)
樹立服務香港的鮮明形象
社聯一直與政府、機構會員及社會大眾緊密聯繫，積極推動香港的社會福利服務發展，其工作見證香港社會變遷，從最初的救濟工作到現時提供多元化服務，例如因應人口高齡化衍生的社會需要，近年推出樂齡科技教育及租賃服務；並就本港基層住屋問題為長期輪候公屋人士推出過渡性社會房屋項目等。
為接觸更多有需要的市民，故在90年代建立 www.hkcss.org.hk 網站。社聯企業傳訊高級經理曾志康解釋：「社聯作為紥根香港的機構，以服務香港市民為宗旨，採用『.hk』域名能夠明確展示我們的地域身份，突出我們的形象。」
提高網上曝光率 接觸更多市民
曾志康指出，網站是社聯對外的重要窗口：「網站成立之初，社交媒體尚未盛行，市民一般都是使用搜尋引擎接觸到我們的網站，而使用『.hk』域名有利於提高搜尋成功率，而今天在SEO上也能配合演算法，從而提升網站的曝光率，有利推廣社聯的工作和服務。即使現時網站與社交平台雙線發展，網站的重要性仍然不減，尤其近年市民大眾對社交平台的資訊存有戒心，而我們的網站已經建立了公信力，加上網站可以發放更詳盡的資料，例如計劃詳情、申請方法等，能夠增加市民的對服務的了解。」
安全性較高 增加使用者信心
近年網絡安全受高度重視，使用「.hk」的另一好處是安全度較高，曾志康稱：「註冊『.hk』域名時，需要遞交相關資料，尤其是有『org』，則要證明是公益組織身份，並經過嚴格審批，避免被別人冒認，能夠提升市民對使用網站的信心。」
建立可靠網站 有利長遠發展
社聯資訊科技資源中心總經理何美儀提到：「HKIRC近年積極推廣網絡安全，提高公眾的網絡安全意識，同時增強了市民對『.hk』網站的信心，令社聯及會員機構同樣受惠。市民從信任社聯網站延伸至我們的會員機構，令我們能夠服務更多有需要的市民。過去社聯一直使用『.hk』網站推廣及營運旗下的項目，例如線上旗袋管理系統旗袋易Flag Bag Easy (https://flagbag-app.hkcss.org.hk)、社會服務機構搜尋平台智識揀SmartNGO ( https://ngo.hkcss.org.hk/)等，未來仍會繼續此策略，所以建立安全可靠、具公信力和認受性的網站非常重要。」
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HKCSS
香港社會服務聯會作為紥根香港的機構，以服務香港市民為宗旨，採用「.hk」域名能夠明確展示我們的地域身份，突出我們的形象。
曾志康先
企業傳訊高級經理
香港社會服務聯會
