.hk Testimonial | Hong Kong Internet Registration Corporation Limited

.hk Testimonial

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Virtual Medical Insurance

Bowtie Life Insurance Company Limited

Bowtie, the first being granted a virtual insurance licence in Hong Kong, specializes in medical insurance. “.hk” domain name can highlight its local brand image, which enables Hong Kong people to feel friendly and confident; moreover, when applying for a domain name, a business registration must be filed, which can greatly reduce the chances of companies being passed off and increase willingness for adoption.

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Bowtie

In addition, virtual insurance business is highly reliant on a steady and safe network system to maintain routine operations, sales and management of customers’ personal data. The domain name server administrated by Hong Kong Internet Registration Corporation Limited (HKIRC) has been maintaining an uninterrupted online rate for years. As an online insurer, we highly value network security. The online status of HKIRC is steady and reliable, ensuring the stability and security of our online services at all times and assuring our customers while using our products.

Mr Fred NGAN
Co-Founder and Co-CEO
Bowtie Life Insurance Company Limited

Advancing Technology for Tomorrow

Hong Kong Cyberport Management Company Limited

Cyberport, Hong Kong’s digital technology hub, creates new economic impetus with innovation and technology, and accelerates digital transformation of all sectors. Cyberport adopts “.hk” domain name that enriches its Hong Kong identity and characteristics, and to benefit from the advantages of “.hk” website search in Hong Kong that enhances brand position.

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Cyberport

In response to the digital transformation of society and market trends, HKIRC has continuously optimised its services by timely launching more options to gain user’s recognition, and expanding the use of domain names, which has further brought out the Hong Kong brand image. Cyberport and HKIRC share a common public mission and complement each other in advancing Hong Kong’s digital transformation.

Mr Peter YAN King Shun
Chief Executive Officer of
Hong Kong Cyberport Management Company Limited

Art, Culture and Creative Technology

Digital Oasis Limited

Digital Oasis, which specializes in the design and manufacture of innovative electronics, combines art and digital music technology into innovative home electronic audio artworks, with the Hong Kong-owned brand VisualSonic. The online shops are registered with a “.hk” domain name to highlight localisation and enhance the confidence of local consumers.

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Digital Oasis

As a tech-driven Hong Kong brand, the domain name “.hk” is naturally the first choice for our website. Apart from the convenience, the stringent registration process of “.hk” boosts confidence of our partners and consumers. For example, a business registration certificate is required for the registration of the domain name of “.com.hk”, making it difficult for hackers or phishing websites to replicate, thus greatly enhancing the professionalism and credibility of the brand. In addition to contributing to the smooth operation of business, the secure and reliable “.hk” website also offers dual protection to customers shopping online.

Mr Stephen LAM
Founder and Chief Executive Officer of
Digital Oasis

Fintech in Banking

HSBC

Over years of cooperation, HSBC has been committing to helping corporate clients to enhance their competitiveness, and provide customers a comprehensive online digital business package. With the unique online identity provided by ‘.hk’, HSBC witnessed the growth of the merchants during the past two decades.

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HSBC

“Business Go”, a B2B (business-tobusiness) digital sharing platform, applied “.hk” domain name when it was launchedin Hong Kong in 2020, providing localSMEs, start-ups and entrepreneurs with business insights, connection and opportunities in addition to conventional banking services. The digital content of the platform is well received by the audiences, and many key words rank high on search engine. For example, when searching information on opening online stores and restocking, the articles posted by Business Go often appear at the top of the search result list.

Mr Jaff LAU
Managing Director, Head of Strategy and Innovation,
HSBC Commercial Banking

Emerging Environmental-friendly Startup

Breer Limited

With an inclusive and sustainable business model that collects surplus bread to brew beer, Breer is a globally trusted “Made in Hong Kong” brand that attracts customers who share the value of sustainable development. Registration of “.hk” domain name can highlight the image and development of local green enterprises rooted in Hong Kong; Breer’s philosophy of giving back is in line with HKIRC’s philosophy that has been strongly promoted.

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Breer

Breer, a start-up enterprise that sees Hong Kong as its home and takes pride of the city, gives confidence to customers with its “.hk” domain name, through which the customers are aware that they are supporting local businesses as they purchase the products. The “.hk” domain name can optimise the website search ranking, improve the exposure and click-through rate while bringing more visitor traffic to Breer’s website, thus offering access to broader potential customer base. It also communicates Breer’s proposition of “upcycling” to the community, and serves as a strong driver of brand awareness.

Ms Anushka Purohit
Co-Founder of
Breer Limited

Gerontechnology

Medmind

Medmind utilizes local Cantonese dialect features and scenes with Hong Kong cultural characteristics to launch the gerontechnology “NeuroGym” platform, which is more likely to resonate with local elderly users. The use of “.hk” domain name can highlight local features and make users’ feel more intimate.

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MedMind

Medmind’s establishment of its website under the “.hk” domain name can highlight its identity as a local company, enhance the confidence of the local medical market and users, and also help to successfully open up overseas markets; its next move is to consider tapping into the metaverse.

Mr Denis HUEN
Co-Founder of
Medmind

Electronic Payment Pioneer

Octopus Cards Limited

Octopus, the offerings of which are indispensable in the daily life for Hong Kong residents, had emerged as a worldleading e-payment Hong Kong brand upon its launch. Initially used in payment for public transportation services only, it’s application has now been extended to food, clothing, shelter, travel and lifestyle. Throughout this journey, HKIRC has been giving sustained support with “.hk” domain name.

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Octopus

As its offerings are closely bound up with the daily life and travel activities of the general public, Octopus adopted an access-friendly design for its website as early as more than a decade ago, so that everyone can easily access the website for information. Octopus adopted a website design featuring digital inclusion and the spirit of caring for the society, and it also gave strong support for “Web Accessibility Recognition Scheme” initiated by HKIRC.

Mr Sammy KAM
Chief Operations Officer,
Octopus Cards Limited

Global Smart Commerce Enabler

SHOPLINE (Starling Labs Limited)

SHOPLINE, a global smart commerce enabler, helps Hong Kong merchants who are completely unfamiliar with IT knowledge to easily establish personalized online shops with payment integrations and logistics support. The local company identity highlighted by the “.hk” domain name, coupled with a stable and secure domain name system, has benefited SHOPLINE in growing its customers base in local market.

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SHOPLINE

SHOPLINE Hong Kong website uses “.hk”, highlighting SHOPLINE’s identity as a Hong Kong corporate. “.hk” domain name gives the impression of representing Hong Kong, knowing that SHOPLINE is a Hong Kong company with a local Cantonesespeaking team to serve customers, and makes them feel more friendly and confident towards local market.

Mr Nick CHIU
Deputy General Manager of
SHOPLINE (Starling Labs Limited)

Smart Investment Platform

StashAway Hong Kong

Singapore-based StashAway, with its international business, entered the Hong Kong market in 2021, which strives for localisation from recruitment, product promotion to websites, to meet the needs of local consumers and regulators. It carries out local services with “.hk” domain name without other thinking.

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StashAway

The most direct way for StashAway to tap into the Hong Kong market in a short period of time is to register a “.hk” domain name, which could further highlight its corporate image as a local business in Hong Kong. The “.hk ” domain name symbolizes StashAway ’s business investment in the Hong Kong market, which also enhances customers ’ confidence. In addition, “.hk ” is also conducive to improving our performance on local search engines, reaching out to more potential users and increasing brand exposure.

Ms Stephanie LEUNG
Group Deputy CIO, StashAway,
Director & Head,
StashAway Hong Kong

Interactive Platform for Innovative Events

TRAILME (uHey Limited)

TRAILME changed the off-roading running experience and even the way of competition by virtue of digital technology, mobile technology and the Internet of Things, allowing runners and supporters to interact, and created a unique Hong Kong-owned brand in the circle of off-roading runners. The adoption of “.hk” domain names is the best option to unite local athletes and supporters.

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Trailme

Though TRAILME takes mobile phones as the principal application media, in the cyber world, it also relies on its website for publicity and marketing to update the public on the event profiles and schedules, and release timely information and trends. Accordingly, TRAILME has specifically adopted the “.hk” domain name with HKIRC, which can not only improve its rankings on regional search engines, but also boost public confidence towards the website. In addition, as TRAILME is particularly attentive to security, we make sure customer data will be best protected by relying on HKIRC, a world-class service provider, and regular inspections.”

Mr Rainer Duespohl
Founder & Chief Executive Officer of
TRAILME (uHey Limited)

社聯以「.hk」域名連繋本地社福界 彰顯服務香港市民決心

The Hong Kong Council of Social Service (HKCSS)

香港社會服務聯會(社聯)自1947年成立以來,一直聯繫及協調本港的社會福利機構,為市民提供優質的社會服務,現時有超過520個社福機構會員,會員服務涵蓋房屋、教育、長者、兒童及青少年、復康等不同範疇。為了讓更多市民認識社聯及得到適切的社會服務,社聯早年已註冊「.hk」域名建立網站,以加強與本地社區及用戶的聯繫,並提供便捷的資訊。

樹立服務香港的鮮明形象
社聯一直與政府、機構會員及社會大眾緊密聯繫,積極推動香港的社會福利服務發展,其工作見證香港社會變遷,從最初的救濟工作到現時提供多元化服務,例如因應人口高齡化衍生的社會需要,近年推出樂齡科技教育及租賃服務;並就本港基層住屋問題為長期輪候公屋人士推出過渡性社會房屋項目等。

為接觸更多有需要的市民,故在90年代建立 www.hkcss.org.hk 網站。社聯企業傳訊高級經理曾志康解釋:「社聯作為紥根香港的機構,以服務香港市民為宗旨,採用『.hk』域名能夠明確展示我們的地域身份,突出我們的形象。」

提高網上曝光率 接觸更多市民
曾志康指出,網站是社聯對外的重要窗口:「網站成立之初,社交媒體尚未盛行,市民一般都是使用搜尋引擎接觸到我們的網站,而使用『.hk』域名有利於提高搜尋成功率,而今天在SEO上也能配合演算法,從而提升網站的曝光率,有利推廣社聯的工作和服務。即使現時網站與社交平台雙線發展,網站的重要性仍然不減,尤其近年市民大眾對社交平台的資訊存有戒心,而我們的網站已經建立了公信力,加上網站可以發放更詳盡的資料,例如計劃詳情、申請方法等,能夠增加市民的對服務的了解。」

安全性較高 增加使用者信心
近年網絡安全受高度重視,使用「.hk」的另一好處是安全度較高,曾志康稱:「註冊『.hk』域名時,需要遞交相關資料,尤其是有『org』,則要證明是公益組織身份,並經過嚴格審批,避免被別人冒認,能夠提升市民對使用網站的信心。」

建立可靠網站 有利長遠發展
社聯資訊科技資源中心總經理何美儀提到:「HKIRC近年積極推廣網絡安全,提高公眾的網絡安全意識,同時增強了市民對『.hk』網站的信心,令社聯及會員機構同樣受惠。市民從信任社聯網站延伸至我們的會員機構,令我們能夠服務更多有需要的市民。過去社聯一直使用『.hk』網站推廣及營運旗下的項目,例如線上旗袋管理系統旗袋易Flag Bag Easy (https://flagbag-app.hkcss.org.hk)、社會服務機構搜尋平台智識揀SmartNGO ( https://ngo.hkcss.org.hk/)等,未來仍會繼續此策略,所以建立安全可靠、具公信力和認受性的網站非常重要。」

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HKCSS

香港社會服務聯會作為紥根香港的機構,以服務香港市民為宗旨,採用「.hk」域名能夠明確展示我們的地域身份,突出我們的形象。

曾志康先生
企業傳訊高級經理
香港社會服務聯會

「.hk」域名打造更安全更便捷平台 Carousell持續創新突破 冀成港人「Everyday App」

Carousell

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來自新加坡的二手交易平台 Carousell 自 2012 年成立以來,一直致力推動二手物品的循環經濟,為閒置物品賦予第二生命。自 2016 年登陸香港後,平台用戶數量持續增長,如今每5位港人就有一位是 Carousell 用戶。為進一步加強本地辨識度並提升用戶信心,Carousell於2020年將香港平台域名更換為 carousell.com.hk。Carousell香港市場發言人Angel Koh 表示:「『.hk』不僅是網址上的改動,更是我們扎根香港、視香港為重要市場的信心展現,同時亦是打造安全、便利交易環境的關鍵策略。」

香港消費群體活躍、電子商貿發展成熟,加上港人對二手交易文化的接受度不斷提升,為本地市場帶來龐大發展潛力。Carousell多年來積極投資本地業務,特別在香港設立辦公室,並因應港人的使用習慣持續優化平台功能與服務。Angel表示,香港是 Carousell 最重要的市場之一,平台上不僅匯聚各類二手商品,亦成為不少小商戶和創業者開展業務的重要渠道。如此多元化的交易生態,很需要依託安全可靠、易於識別的平台基礎,而「.hk」域名正正發揮了關鍵作用。
 
採「.hk」域名 提升曝光和流量
Angel解釋道:「採用『.hk』域名,為我們帶來了多方面的優勢。首先,從搜尋引擎優化的角度來看,『.hk』域名在Google等本地搜尋平台上的排名會更高,因為搜尋引擎傾向優先顯示與使用者地區相關的網站。這樣一來,本地用戶更容易透過搜尋找到他們需要的物品和服務,進而提升我們的網站流量、點擊率和曝光度。其次,在網絡釣魚和詐騙頻發的情況下,申請『.hk』域名必須提交公司商業登記等身份驗證文件,這大大降低了假冒網站出現的風險。」根據 HKIRC報告,「.hk」域名出現釣魚個案的比例極低,為用戶及企業建立高度信心,並提供穩固的安全保障。再者,HKIRC會核實申請者的身份資料,包括公司商業登記等文件,以確保申請者為真實公司,進一步降低假冒網站的風險。

「同時,『.hk』能有效提升我們在本地的認受性。它代表我們的品牌扎根香港,並展現長遠發展的承諾。這不僅加強港人對我們的信任與歸屬感,亦推動我們與本地企業及代理建立更緊密的合作,從而開拓更多元化且安全可靠的交易體驗。」
 
持續優化防詐措施 全面保障交易安全
Angel指出,面對日益普遍的網絡詐騙風險,Carousell已全面加強反詐騙措施,包括升級機器學習與 AI 偵測詐騙行,專責封鎖可疑帳戶與內容。另外,平台亦推出附有「買家保障」的整合性平台收款與送貨服務,由Carousell暫存買家所支付的款項,直至確認收貨後才轉交賣家。Carousell並與AlipayHK、八達通及信用卡合作,為用戶提供既多元化又方便的付款選項;物流方面則引入順豐速遞,進一步提升送貨效率。
 
運用AI 技術 打造便捷交易體驗
展望未來,Angel表示,Carousell將持續推動循環經濟,鼓勵消費者以二手商品成為購物優先選擇,以減少浪費、實踐環境永續。平台於今年8月推出了「List with AI」 功能,賣家只需上載照片,系統便能自動生成商品資訊,大幅提升刊登效率。同時,Carousell亦會優化搜尋與推薦系統,並擴充付款及物流選項,為用戶提供更便捷、順暢的交易體驗。

「Carousell的目標是成為港人的 『日常應用程式』(Everyday App),讓二手交易與日常購物無縫接軌。」她指出,公司將持續與更多本地合作夥伴合作,推出多元化的增值服務,以全面提升用戶體驗。她強調,「.hk」域名是支撐這一願景的重要基石,能為用戶提供更安全、可信及便利的交易環境。Carousell.com.hk不僅有效提升搜尋排名和用戶信心,亦進一步強化防詐騙保護。認清楚瀏覽器地址欄,確保見到『carousell.com.hk』為交易前保護自己最簡單、亦都最有效嘅方法。未來,平台會持續投資技術並深化本地合作,推動香港二手交易市場蓬勃發展。
 
鼓勵循環經濟 共創社會價值
在市場推廣方面,Carousell推出 「賞你賣多啲」計劃,邀請了著名藝人陳凱琳在社交媒體上幫忙宣傳,鼓勵市民出售閒置物品,更有機會贏取機票或 Apple禮品卡。Angel指出,「.hk」域名能確保用戶獲取與香港市場相關的推廣資訊,而不會誤導至其他地區頁面。她續稱,香港與新加坡用戶在熱門搜尋分類(如玩具、電子產品及傢俱)方面相似,而兩個市場用戶對安全性與便捷性的要求都高。Carousell 將繼續以貼地方式推廣二手文化,推動循環經濟,期望成為港人生活中不可或缺的 Everyday App,並為社會創造長遠價值。

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Carousell

Carousell香港市場發言人Angel Koh 表示:「『.hk』不僅是網址上的改動,更是我們扎根香港、視香港為重要市場的信心展現,同時亦是打造安全、便利交易環境的關鍵策略。」

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