HKIRC Announces the First ‘.hk’ Website Survey
Slow website updates and low level of social media adoption require attention
HKIRC’s Digital Marketplace Seminar Highlights Online Business Trends and
Best Practices to Promote Internet Use among Local SMEs
HONG KONG, July 7, 2010 – Hong Kong Internet Registration Corporation Limited (HKIRC) today announced the results of the first ‘.hk’ website survey at the “2010 Digital Marketplace – Business Success for SMEs on the Net” seminar, which reveals primitive use of ‘.hk’ websites that strongly calls for more education and support for the business community in order to make better use of their websites to leverage on e-commerce and the digital lifestyle of Hong Kong.
Conducted in June, the survey by HKIRC focused on 548 ‘.hk’ domain names used for website purposes in a random sample of 1,568 ‘.hk’ domains, to investigate their degree of interaction via various means such as social media, e-shopping and enquiries, among others, as well as the security measures in place. Key findings of the survey include:
- Slow update practice – 93% of ‘.hk’ websites have not been updated in the last six months
- Lack of online shopping and security measures in place – Only 7% of ‘.hk’ websites have online shopping and 3% offer secure payment measures
- Primitive usage of interactive features – Besides email, only 28% offer online enquiry functions, such as online forms, forums, online chat services like msn, etc, and 16% have an online membership system
- Low level of social media adoption – Less than 10% adopt social media applications, among which Facebook is the most popular social media tool, followed by YouTube and Twitter / Weibo
- Relevant domain name selection – 81% of the domains are either related to their company name or the industry
“Hong Kong is one of the most tech-savvy cities in the world. Millions of Hong Kong people are connected to the Internet and use the latest tech devices and online resources such as social media in their daily lives. We believe it is crucial for domain owners to best leverage on their websites as business and communications channels with more regular updates, creative use of Web 2.0 elements and proper security measures in place to appeal to the evolving needs of their target audience and indeed to conduct more businesses via the online platform,” said Mr. Jonathan Shea, CEO of HKIRC.
As an important initiative to promote the use of websites for e-commerce among local SMEs and to help them keep abreast of the latest developments in online business, HKIRC today hosted the “2010 Digital Marketplace – Business Success for SMEs on the Net” seminar. The seminar provided an interactive platform for market leaders to exchange their views on emerging online business trends. Over 300 participants benefited from first-hand market intelligence and proven best practices, helping them seize business opportunities and expand potential markets.
During the seminar, guest speakers presented their perspectives on emerging trends and current best practices, including:
Overview of crowd source marketing and how it leverages on collective wisdom for marketing
The power of Marketing via mobile Internet
New trends of online entertainment and its business opportunities
Cloud computing and its benefits for SMEs
“We are excited to see how keen the participants are in learning the latest IT technologies and trends. As the ‘.香港’ domain name is expected to be available later this year, the possession of representative ‘.hk’ and ‘.香港’ domain names will prove to be the fundamental element for success for any online businesses, especially for those aiming at the Chinese-speaking community,” said Mr. Shea.
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Hong Kong Internet Registration Corporation Limited (HKIRC) is a not-for-profit, non-statutory company limited by guarantee designated by the Government of the HKSAR to undertake the administration of Internet domain names under the .hk country code top level domain. HKIRC provides registration services for English domain names ending with .com.hk, .org.hk, .net.hk, .edu.hk, .gov.hk, .idv.hk, .hk and Chinese domain names ending with .公司.hk, .組織.hk, .網絡.hk, .教育.hk, .政府.hk, .個人.hk, .hk, and other domains to be introduced from time to time in Hong Kong.
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