HKIRC Announces Price Reduction of .hk Domain Names at
2013 Digital Marketplace Seminar
Survey with Hong Kong Baptist University Reveals Relaxation of Mainland’s Individual Visit
Scheme and CEPA Impacting .hk Domain Name Uptake

HONG KONG, 1 August 2013 – Hong Kong Internet Registration Corporation Limited (HKIRC) today announced a 20% reduction in the registration fee of .hk domain names at the “2013 Digital Marketplace – Online Opportunities for Start-ups” seminar (DMP Seminar). The initiative is a testimony to HKIRC’s long-term commitment to encouraging wider use of the Internet with a .hk domain name and fostering sustainable growth of the ICT industry.

Effective from 15th August 2013, HKIRC will reduce the .hk domain name price by 20%. Both the general public as well as organisations can get a bundle of Chinese and English .hk domain names at HK$200,, or at HK$160, and at HK$120 through Hong Kong Domain Name Registration Company Limited (HKDNR), one of the 19 .hk registrars. In a parallel move, wholesale registration fees for all registrars of HKIRC will also be slashed by 20%. The new wholesale prices for registrars will become effective on 1st August 2013.

“HKIRC strives to encourage Internet use by continually enhancing its services, and promoting awareness of .hk and .香港 domain names in Hong Kong,” said Mr. Jonathan Shea, CEO of HKIRC. “To better serve the community, we have decided to reduce the price of .hk domain names. Apart from HKDNR, we hope other .hk registrars will follow suit and reduce their prices to benefit end users, encouraging them to make the best use of .hk and .香港domain names to conduct business in a more cost-effective way. With a wider adoption of the Internet, Hong Kong can boost its overall competitiveness and solidify its position as a digital city.”

To get a better understanding of how people perceive .hk domain names, HKIRC engaged Hong Kong Baptist University in a joint online survey on “Customer Perception of .hk Domain Name”.

Among the 3,068 survey respondents, only 26% indicated that economic factors will affect their decisions on domain name registration and nearly half of them thought that the relaxation of the visit scheme and Close Economic Partnership Agreement (CEPA) impacted the uptake of .hk domain name. When asked about which factors impacted a user’s intention to register a domain name, respondents cited “short and concise domain name”, “service quality” and “reputation of service provider” as the top three factors. In addition, “reflection of company status”, “alignment with marketing strategy” and “short and concise domain name” were cited as the key criteria of a good domain name according to the respondents.

We are pleased to provide evidence based research that will help HKIRC understand the factors that contribute to the .hk domain name growth. We took a close look into the factors of customer perception of .hk domain names, sought for customer views and exposed current economic and social factors. Specifically, we found that the cross-border economic development is one of the key factors for .hk growth, a short and concise domain name is considered “good” and a key factor for getting people to register and keep their domain names. To further boost the .hk domain name growth, we recommend enhancing the customer’s sentiment towards the .hk domain name, along with a strong focus on the core functional aspects, such as its service quality. We believe the survey findings will help HKIRC enrich its approach and further accomplish its goals,” said Dr. Vincent Chow, W S, Associate Professor, Department of Finance and Decision Sciences, School of Business, Hong Kong Baptist University.

The DMP seminar, officiated by Mr. Daniel Lai, BBS, JP, Government Chief Information Officer, HKSAR Government, was well attended by more than 400 participants. Guest speakers from Tribal HK & Guangzhou, Digital Inclusion Division of OGCIO, Beehive Strategy, Palapple (H.K.) Limited, Bull.B Tech,, Travel Expert Limited, IT Wake Limited and CoachBase shared their views on the below topics:

  • Future of Online Advertising and Social Media
  • Is Web Accessibility Important for a “Start-up” Business?
  • Opportunities behind Big Data for SMEs
  • Ways for Young Entrepreneurs in Hong Kong to Tap into Global Markets
  • How Young Entrepreneurs Stand Out Among Other Successful Peers?

“Marking its fifth iteration this year, we are delighted that the DMP seminar has evolved into one of the industry’s premier events in Hong Kong. The event brought together hundreds of IT and business professionals to share best practice, interact over inspiring cases and learn new strategic initiatives for this day-and-age,” said Mr. Shea. “We believe this year’s seminar provided an ideal platform for the industry to exchange views, share advice with young entrepreneurs to help them spread their wings, as well as allow the audience to unleash their imaginations and discuss ideas about new e-business opportunities.”

Jonathan Shea, Chief Executive Officer of HKIRC announces a reduction in the registration fee of .hk domain names at the "2013 Digital Marketplace- Online Opportunities for Start-ups" seminar.

Jonathan Shea, Chief Executive Officer of HKIRC presents a trophy to Mr. Daniel Lai, BBS, JP, Government Chief Information Officer, HKSAR Government.

Hong Kong Internet Registration Corporation Limited (HKIRC) is a non-profit-distributing, non-statutory company limited by guarantee designated by the Government of the HKSAR to undertake the administration of Internet domain names under the .hk and .香港 country code top level domain. HKIRC provides registration services for English domain names ending with,,,,,, .hk and Chinese domain names ending with .公司.香港, .組織.香港, .網絡.香港, .教育.香港, .政府.香港, .個人.香港, .香港, and other domains to be introduced from time to time in Hong Kong.

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